As a Senior Ecommerce Business Developer for In Your Shoe, your role is pivotal in driving the brand's online sales growth and optimizing the Ecommerce business. You will be responsible for developing and implementing strategies to enhance the brand's online presence, increase conversion rates, and maximize revenue.
KEY RESPONSIBILITIES
- Ecommerce Strategy: Develop and execute comprehensive ecommerce strategies aligned with the brand's goals and target audience, including customer acquisition, retention, and conversion optimization.
- Online Sales Growth: Drive online sales growth by identifying new revenue opportunities, optimizing user experience, and implementing effective marketing and promotional campaigns.
- Digital Marketing: Collaborate with the marketing team to develop and execute digital marketing campaigns across various channels, including email marketing, social media, paid advertising, and SEO, to drive traffic and increase conversions.
- Conversion Rate Optimization (CRO): Analyze user behavior, conduct A/B testing, and implement CRO strategies to improve website performance, increase conversion rates, and reduce cart abandonment.
- Customer Experience: Enhance the overall online customer experience by ensuring a user-friendly website interface, streamlined checkout process, and personalized customer engagement strategies.
- Ecommerce Analytics: Monitor and analyze ecommerce metrics, sales data, and customer insights to identify trends, opportunities, and areas for improvement. Use data-driven insights to optimize the ecommerce business and inform decision-making.
- Partnerships and Collaborations: Identify and develop strategic partnerships, collaborations, and influencer marketing opportunities to expand brand reach, drive customer acquisition, and increase brand awareness.
JOB REQUIREMENTS
- Proven experience in Ecommerce business development, preferably in the fashion industry or related field.
- Strong understanding of Ecommerce platforms, technologies, and industry best practices.
- Solid knowledge of digital marketing strategies, including email marketing, social media, SEO, and paid advertising.
- Proficiency in Ecommerce analytics tools such as Google Analytics, as well as data analysis and reporting.
- Excellent leadership, communication, and teamwork skills.
- Strong analytical mindset with the ability to interpret data and make data-driven decisions.
- Results-oriented mindset with a focus on achieving revenue and growth targets.
Apply by sending your CV/Resume and a bit about yourself on: we-are@inyourshoe.com
