About Us

What started with two friends competing on who rocked better socks ended with the creation of In Your Shoe in April 2018 with a goal of blowing everyone's socks off!

Over the past years we’ve had a super cool ride at IYS, rapidly growing into a full fashion apparel brand that offers unique pieces with diverse statements and playful designs.

We work on creating ready to wear pieces that allow millennials & Gen Z to express themselves, add a flavor to their outfits and make them feel empowered. To those generations fashion is more than just clothing, it is a form of self-expression that they use to communicate their interests, beliefs, moods, & what they stand for and that's what we deliver at IYS, pieces that gives you the freedom to speak your mind. 

Our goal is to be the trend setters in the ready-to-wear market and the Millennials & GenZ' favorite in the region, providing the most functional, locally produced products with the highest quality aiming to become the number 1 fashion destination in the region.

Currently we have more than 100,000 happy customers and look forward to add some sass to even more outfits.